Went into JC’s Burger House next to the Rockwall County Courthouse on Ridge Rd. last Thursday after seeing all the little signs stating “Under New Management” to ask if they’d now like to advertise on TheRockwallNews.com.
After the girl behind the counter said they aren’t interested in advertising now, I was shocked to witness the same girl next tell two young ladies who were preparing to order, “Sorry, but we don’t accept those J.C.’s Burger House coupons,” which caused the women to leave the eatery.
Before the upset girls left, the counter girl explained that the former Rockwall franchise owner who issued the coupons had “run the place into the ground” and J.C. – who also owns six other Burger Houses across DFW – took it back.
So, in case you have one of those “two for one coupons,” the new management doesn’t accept its own coupons any longer.
What’s shocking to me is that a business which already had two customers in the door ready to try their product would then turn them away. For what, a $5 hamburger? If the counter girl would have accepted their coupon and the two young women would have liked the food, they would have told several other people who would have come in and then told more people to visit.
That’s the way “word of mouth” works and has built many a business.
Word of mouth also works the other way. Now these two young ladies will tell their friends “Don’t go to JC’s Burger House,” who will then tell their friends.
Plus here I am telling hundreds of people how poorly managed the place is and essentially not to go there.
Darn! And the counter girl looked so cute and sweet, but obviously either doesn’t have a clue, or was just taking orders from somebody else who doesn’t have a clue, how to run a restaurant.
I’ve seen a lot of businesses go in and out of business after a long career, and those which refuse to advertise don’t last long. Add to it businesses which turn potential customers away for no good reason…well, I predict that JC’s Burger House won’t be in Rockwall much longer.
Successful businesses do everything they can to please their customers to keep them coming back. Sorry, JC’s, guess you’re not one of them!